Early on, Will also recognizes what would become another important advantage over
most competitors—rehabilitative sports therapy. In the early stages of D1’s existence,
Will continues to receive physical therapy after suffering a careerending knee injury
in training camp with the Denver Broncos. Will encounters the inconvenience of getting
sports training in one place and therapy in another. At the University of Tennessee and
in the pros, these services are available to athletes in the same facility. He wonders
how many other athletes were inconvenienced in the same way.
From this, D1 Sports Therapy is born. Offering this combination of sports training and
physical therapy together in the same facility, makes D1 unique to most competitors within
the industry. Having everything located under one roof also allows valuable collaboration
between an athlete’s coaches and therapists. D1 continues to follow a facility business
plan that calls for a rehabilitative sports therapy clinic in
each of its facilities.