VISION OF ATHLETE PARTNERS
Summer 2005

With the success of the D1 Sports facilities in Memphis and Knoxville, Will instantly recognizes the advantage of having a prominent athlete’s name and goodwill associated with each new facility and adopted this as the business model for the future of D1.  Included in the business model, and equally as important as having a well-known athlete-partner, is to select a celebrity athlete-partner who not only displays exceptional athletic prowess, but also embodies the character and integrity that D1 tries to instill in the athletes it trains.  D1 continues to use such criteria in selecting its athlete-partners.

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