With the success of the D1 Sports facilities in Memphis and Knoxville, Will instantly
recognizes the advantage of having a prominent athlete’s name and goodwill associated with
each new facility and adopted this as the business model for the future of D1. Included in
the business model, and equally as important as having a well-known athlete-partner, is to
select a celebrity athlete-partner who not only displays exceptional athletic prowess, but
also embodies the character and integrity that D1 tries to instill in the athletes it trains.
D1 continues to use such criteria in selecting its athlete-partners.